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OECD Good Practice Principles for Public Service Design and Delivery in the Digital Age

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updated at 18 May 2022
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It is as important to influence the way in which service teams, and suppliers to government, work as well as the way in which they think about the needs of their users. As such, it is helpful to consider how technology decisions are made and the adoption of agile methodologies that prioritise iteration in response to user research, feedback and insights drawn from the performance of services. Therefore, governments should approach the design and delivery of services by:

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  • John Mortimer
    John Mortimer  •  Author  •  2022-05-19 11:24:34

    There is an implication in this section that a common or standard methodology for design should be applied to the design of services. Firstly, the services that citizens need, range form renewing passports (highly transactional) to supporting families with multiple needs (complex).
    Both types are not only very different, but that the approach and methodology that they require are in some cases diametrically opposite. If complex services are designed using transactional digital methods, then we end up increasing citizens hardship, like in the UK case of Universal Credit.
    And, you do not openly register that some services simply need people to engage face to face. Digital is not the answer to all public service design, and this document appears to push the reason that direction.

    • Michael

      I see your point but perhaps a more complete introduction at the beginning of this document can clarify: Service Design emerged in the last 10-12 years explicitly because digital and physical (or "complex" as you call them) services can be and in fact must be designed with the same processes and methodologies. Co-design, concept testing, prototyping, usability testing, iterative feedback, etc. are applicable for both design of "transactional" or "complex" services. It's also important to note that almost all citizen interactions have mixes of digital and physical touchpoints which together make up a complete journey.

      • John Mortimer
        John Mortimer  •  Author  •  2022-05-23 15:53:20

        Thanks for your reply. When I use the term 'complex' I am distinguishing it from the logical and transactional type of services. Complex services tend to be Ines that involve direct person interactions with regard to supporting people in need. Service Design as it emerged 12 years ago is specifically designed to deal with transactional services, not complex ones. In the UK there are now some in the public sector that are attempting to move Service Design and Digital into the realm of complex services, and it is failing miserably. Both transactional and complex service design are very different in terms of characteristics, and methodology. And combining them both together is both conceptually an error, and the evidence demonstrates harms citizens.

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